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Privacy Policy


LIT Fitness Group LLC d/b/a LIT Method, owner and operator of the LIT™ web site (“we” or “LIT Method”), takes the nature of private information very seriously. We know you care about how your information is used and shared, and we appreciate your trust that we will do so with the utmost care. The purpose of this privacy policy is for you (the “User”) to understand how we collect and use the personal information you provide to us through and its related websites (the “Website”).

Information We Collect

Personal Account Information: When you visit the Website for the first time, you will be asked to provide certain personal account information, such as your e-mail address and zip code. All information submitted by you will be subject to this privacy policy; however, LIT Method reserves the right to aggregate personal data from all of its Users for use in connection with the Website.

Browser and IP Information; Cookies: Each time a User visits the LIT Method Website, we may collect information regarding the User’s browser type and Internet Protocol (“IP”) address and store such information through use of “cookies.” A cookie is a small file containing a string of alphanumeric characters that uniquely identifies your browser. The cookies enable LIT Method to confirm that Users have visited previously. You can set your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. However, if you set your browser to disable all cookies, some features of the LIT Method Website may not function properly.

Server Logs: When you use the LIT Method Website, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, IP address, browser type, browser language, platform type, number of clicks, domain names, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser.

Use of Information by LIT Method

LIT Method may use your personal account information to operate, maintain, customize and personalize your experience with the Website.

LIT Method may provide your personal account information to third party service providers whom we engage to assist us with the operation of the Website. Such access will be limited solely to use in connection with LIT Method Website operations and is provided with the understanding that these parties will use such information in accordance with our privacy policy. Further, we may use your name and e-mail address to send you notifications regarding the Website and new services we think you may find valuable.

LIT Method does not share any personal account information with its advertisers. Although LIT Method may provide general demographic or aggregated personal preference information to advertisers and business partners, LIT Method will not provide your individual personal account information to advertisers.

If we obtain IP addresses, usage data and browser information from our Users, we may (but are not obligated to) use such information for the following purposes: (a) to diagnose and prevent service or technology problems that are associated with the IP addresses; (b) to help us provide you with customized content and promotions that match your stated preferences; (c) to prepare geographical, university-based or other statistical data to help us better serve our Users; (d) to create new features, promotions and services in connection with the Website; and (e) to monitor the use of the Website.

LIT Method reserves the right to disclose personal account information if: (a) it believes that it is required to do so in accordance with applicable law, or to respond to a subpoena or court order, (b) it believes in good faith that such disclosure is necessary or appropriate to enforce its Terms of Use, take precautions against liability, to investigate and defend itself against any third-party claims or allegations, to assist government enforcement agencies, to protect the security or integrity of our Website, and to otherwise protect the rights, safety or property of LIT Method, our Users or others, or (c) LIT Method becomes involved in a merger, acquisition, or other transaction resulting in a change of control of LIT Method, in which case, such personal information may be transferred in connection with such transaction and may become subject to the privacy policy of another entity.


Third Party Advertising

In order to continue to provide our Website services without charges or fees to our Users, LIT Method permits third party advertisers to provide advertisements to you through use of the Website. Although LIT Method does not provide any personal account information to such advertisers, LIT Method may provide personal preference information to these advertisers in order that we may serve you better. In addition, such advertisers may download cookies onto your computer, which would enable them to recognize your computer each time they send you an advertisement. As a result, the advertising network would have the ability to deliver targeted advertisements that they believe would be of most interest to you. LIT Method does not have access to or control of the cookies that may be placed by third party advertisers.



Although LIT Method takes reasonable security measures to safeguard your private information against unauthorized use or access, LIT Method cannot guaranty the security of any information you provide to or from our online services. LIT Method can provide no guaranty that such information may not be accessed, disclosed, altered or destroyed by breach of any of our security measures. All Website transmissions are solely at your own risk.

User Responsibilities

You have no obligation to provide personal information to LIT Method and may, at any time, decline to submit personal account information through the Website, in which case LIT Method may not be able to provide certain services to you. Please note that media files uploaded by Users to the Website cannot be removed, are not subject to this Privacy Policy and remain subject to our Terms of Use. Although LIT Method takes reasonable measures to protect your privacy and security, it is also your responsibility to protect your personal account information. We strongly recommend that you take reasonable steps to maintain the secrecy of your account information at all times by keeping your account name and password secret and remembering to log off all computers when use is finished.

Other sites

This privacy policy applies only to websites and services that are owned or controlled by LIT Method. In the event that the Website includes links to other websites, LIT Method expressly disclaims responsibility for the privacy practices of such other websites. You should make certain that you are aware when you leave our Website and enter third party sites and review their privacy practices accordingly.


Changes to this Policy

LIT Method may change its Privacy Policy from time to time, and in LIT Method’s sole discretion. Any such changes will be posted on this page and the effective date thereof will be indicated at the top of the page.



Should you have any questions regarding our privacy policy, please feel free to contact us at .

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